marketing STRATEGY

Creating a strategic communications plan based on research and goals gets your team on the same page and your organization moving in a forward trajectory. I’ll work with you to determine which earned, owned and paid media tactics are the most strategic and budget-friendly to reach your communications goals and target audiences through:

  • Marketing plan and budget development.

  • Roll-out strategy, project management and reporting.

  • Relationships with graphic designers, programmers and media buyers to execute a full communications strategy.



News and industry reporting that tells your story helps build your brand and solidifies your place in the marketplace. I can help expand your reach and your reputation through earned media coverage in online and traditional media outlets and with industry influencers through:

  • Press release writing.

  • Researched and targeted press release distributions to any market or industry throughout the U.S. and Canada.

  • Media pitching.

  • Press event and conference planning.

  • Press and influencer trip planning.

  • Award procurement.

  • Media kit development.

  • Press room development.

  • Talking points and speech writing.

  • Editorial ghost writing.


Keeping website and blog copy fresh and social media channels up-to-date can be a drain on in-house resources. These tasks often become the ones that never get done — to your brand's detriment. I can help maintain your web and social presence while enhancing your SEO with content delivered regularly and professionally through: 

  • Monthly or quarterly blog writing and social posting.

  • E-newsletter monthly or quarterly development and distribution.

  • Social media editorial calendar creation and posting.

CONTENT packages


Articulating your message succinctly and creatively makes people pay attention to what you have to say. I can help write or edit your content through:

  • Print collateral writing.

  • Digital content writing.

  • Social content writing.