Creating a strategic communications plan based on research and goals gets your team on the same page and your organization moving in a forward trajectory. I’ll work with you to determine which earned, owned and paid media tactics are the most strategic and budget-friendly to reach your communications goals and target audiences through:
Marketing plan and budget development.
Roll-out strategy, project management and reporting.
Relationships with graphic designers, programmers and media buyers to execute a full communications strategy.
News and industry reporting that tells your story helps build your brand and solidifies your place in the marketplace. I can help expand your reach and your reputation through earned media coverage in online and traditional media outlets and with industry influencers through:
Press release writing.
Researched and targeted press release distributions to any market or industry throughout the U.S. and Canada.
Press event and conference planning.
Press and influencer trip planning.
Media kit development.
Press room development.
Talking points and speech writing.
Editorial ghost writing.
Keeping website and blog copy fresh and social media channels up-to-date can be a drain on in-house resources. These tasks often become the ones that never get done — to your brand's detriment. I can help maintain your web and social presence while enhancing your SEO with content delivered regularly and professionally through:
Monthly or quarterly blog writing and social posting.
E-newsletter monthly or quarterly development and distribution.
Social media editorial calendar creation and posting.
Articulating your message succinctly and creatively makes people pay attention to what you have to say. I can help write or edit your content through:
Print collateral writing.
Digital content writing.
Social content writing.